Why adopt Mobile Marketing

In 2015 Google reported that more searches were taking place on mobile over desktop.Mobile device adoption rates surpassed 80% in 2016 and even more importantly, Forbes estimates that by 2019, nearly 72% of marketing dollars will be spent developing apps and advertisements for mobile platforms. Thus in today’s…

The power of great story-telling

What do you remember when I say ‘Idea’ or ‘Airtel’? Immediately we think of ‘walk while you talk’ or ‘what an idea sirjee’ for Idea and our friendly neighbourhood short-haired girl for Airtel. We don’t remember their plans or benefits or how much talk time. What…

Master the ideal length for online content

Most of us are new to social media and try our best to master the basics of different platforms like Twitter, FB, Google +, our own blogs etc. An important part of your digital content creation is the actual #engagement your content generates. Of course, this…

How to calculate metrics for your website

How is your website doing? It’s sad that a majority of organizations cannot answer this straightforward question. Several months, generally even years pass once the launch of a brand new website, and it’s still unclear, however, well (or however badly) the website is doing and no-one…

Editorial Tips to Ensure Great Content

Editorial guidelines are often what you wish to unite all of your writers and to ensure that your content that drives traffic to your business. 1) Make sure you maintain your rhythm There’s a reason, a large amount of individuals relish the sleek sounds that proficient…

Story-telling as a strategic brand building tool

Brand storytelling is not a replacement idea, however, with the explosive growth of social media and content promotion, the opportunities to tell stories as a part of direct and indirect complete promotion initiative becomes a strategic priority. Marketers have been telling complete stories for years through…

7 things you can get from Linkedin for your brand

Whether you are the head of a startup, a freelancer, a professional or a recent school graduate making an attempt to create your skilled mark, professional space online is very important. Don’t make the error of ignoring the opportunities that LinkedIn provides you in this space.…

The future of retail in omni-channels

In today’s world, retail is split into 2 distinct categories— e-commerce and brick and mortar. It’s my belief that over the following ten years, these 2 worlds will merge and it’ll be tough to ascertain where one ends and the differences begin. Every of these worlds…

What’s next in Content Marketing

Content marketing is an approach that involves using videos, blog posts, and other web content to draw and engage clients. It’s a comparatively new emerging discipline, which makes foretelling the future of content marketing a very difficult task. Here are a few ways which show you…

Why you should update your site’s content

When was the last time you updated your website’s content? Not since it had been initially published many years ago? Last year? Six months ago? Why is updating content regularly so important? Adding new content on an everyday basis keeps your website contemporary and current. It…